The American graphic designer Paul Rand was born Peretz Rosenbaum in New York in 1914. Paul Rand was a true pioneer of American graphic design, developing numerous memorable logs for distinguished firms such as Westinghouse, NeXT Computer, IBM, United Parcel Service (UPS), and the American Broadcasting Company (abc) as well as Yale University.
From 1929 until 1934, Paul Rand studied in New York at Pratt Institute, the Parsons School of Design, and the Art Students League. Paul Rand's early works reveal the influence of the European avant-garde of the day, Cubism and Constructivism as well as the Bauhaus and Rand also applied their design principles to graphic design.
From 1936 until 1941 Paul Rand was art director of "Esquire" and "Apparel Arts"magazines. Between 1938 and 1945 Rand designed the much admired covers of "Direction" magazine. From 1941 until 1954 Paul Rand worked for the New York advertizing agency William H. Weintraub, where he collaborated with the copywriter Bill Bernbach. From 1956 Paul Rand freelanced as a graphic designer and consultant for Westinghouse and IBM.
In addition, Paul Rand was a professor of graphic design at Yale University in New Haven, Connecticut. Paul Rand wrote several important books on design, including "Thoughts on Design" (1947), "Design and the Play Instinct" (1955), "A designer's Art" (1985), and "Design, Form and Chaos" (1993).